Sales volume typically spikes on Black Friday, then plummets back down the following Monday. The sales trend then ramps back up as Christmas approaches, with the two Saturdays and two Sundays nearest to but before Christmas eventually overtaking Black Friday in sales volume. (December 23 is always a good bet to be near the top as well.) The last-minute shopper is a statistical -- and economically powerful -- reality.
Despite Black Friday's somewhat overstated reputation, one U.S. president so respected the economic power wielded by the Christmas shopping season that he tried to extend it a week -- by rescheduling Thanksgiving.
WHICH U.S. PRESIDENT WANTED TO RESCHEDULE THANKSGIVING TO ACCOMMODATE CHRISTMAS SHOPPING?
The full Q&A is here.