On naming your company...

So, whilst trying to come up with a name for a company I'm forming, my impending partners and I momentarily considered billing ourselves as The Justice League of Social Media. We thought better of it, of course, not because it was too nerdy--the nerdy was a plus in our book--but because it was a serious case of hyperbole.

I mean, the Justice League of Social Media would have to include, like, Clay Shirky and Chris Brogan. The league is the best of the best in the DC Comics universe, boasting Superman, Batman and Wonder Woman on the roster. We're way further down the super-hero food chain. We're, like, the Doom Patrol of Social Media. (Dibs on Robotman!)

For what it's worth, we settled on Third Space Media as our name. This superkeen Wikipedia article explains why.

Details to follow, but for now, suffice it to say interesting times are ahead.